Not sure what GA4, GTM, triggers, data layers, variables or server-side tagging is? That's OK. We do!
At ForceStream we've spent the last 20 years translating technical chaos into clean actionable data.
Let us help you:
- Start from scratch with a proper analytics setup
- Fix years of messy, bandaid configurations
- Improve the accuracy of the data you collect and report
Let's Fix Your Tracking!
Give us a call or drop us a note. We answer all enquiries within 24 hours.
What We Do
We turn complex tracking systems into clear, reliable data you can trust.
At ForceStream, we specialize in cleaning up and building powerful analytics foundations for websites, eCommerce stores, and digital businesses.
Whether you’re starting fresh or rebuilding a messy setup, we bring 20 years of hands-on experience to every project.
Let’s build a system you can finally trust.
GA4 & GTM Setup
Launch or overhaul your Google Analytics 4 and Google Tag Manager frameworks the right way—fully customized events, clean triggers, precise variables, and complete validation at every step.
Server-Side Tagging
Take control of your tracking with server-side tagging. We set up custom domains and cloud environments to protect your data, improve accuracy, and future-proof your analytics.
Ecommerce Data Layer Development
Your data is only as good as its structure. We design and implement custom data layers that power smarter tracking, better eCommerce insights, and more flexible reporting.
eCommerce Tracking & Attribution
From first click to final purchase, we help you measure and understand your entire customer journey. Better attribution. Smarter optimization. Deeper retention insights.Why It Matters
Bad data costs you money. Worse, it costs you trust.
Most businesses don’t realize how much is broken beneath the surface of their analytics setup.
Misfiring tags, missing events, duplicate triggers, wrong attribution — it all leads to reports you can’t trust and decisions based on guesswork.
At Forcestream, we know the root causes:
Incomplete GA4 and GTM migrations
Outdated or bloated tracking setups
Lack of server-side tagging and first-party data
Weak or missing data layers
Misaligned reporting between tools like GA4, BigQuery, and dashboards
Data should be your competitive advantage, not a liability.
How We Work
A smarter analytics setup starts with a smarter process.
At Forcestream, we don’t take shortcuts — we follow a proven process that balances deep technical skill with practical problem-solving. Whether we’re rebuilding a GA4 setup from scratch, implementing server-side tagging, or restructuring a messy data layer, our work is grounded in precision and clarity.
At Forcestream, we follow a clear, four-step approach to every project. It’s how we turn tangled setups into clean, reliable systems that last.
Audit & Diagnose
We begin with a full audit of your current analytics configuration. From broken GTM containers to missing GA4 events and weak data layers, we surface the hidden issues that are holding you back.
Architect the Solution
Next, we design a custom tracking framework that fits your business — not someone else’s template. Every event, tag, trigger, and variable is mapped out intentionally for clarity and scalability.
Implement & Validate
Then we build it. Carefully. We rebuild your GTM setup, implement server-side tagging, push custom events, and connect your stack to BigQuery — testing and validating every step along the way.
Deliver Documentation & Training
Once the system is clean, we don’t disappear. We provide detailed documentation, schema maps, and optional team training — so your setup is clear, usable, and future-proof.
Our Experience
Affiliate Directory
B2B eCommerce Replatform
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Rebuilt GA4 and GTM setup post-Magento upgrade
Designed custom data layer for complex product structures
Implemented enhanced eCommerce tracking using GTM
Set up server-side tagging with custom subdomain
Mapped SKU-level purchase data into BigQuery
Built Power BI dashboards for revenue and AOV tracking
Delivered full documentation and team training
Affiliate Platform
https://affdynasty.com – High-Volume SaaS Company
Conducted full GTM container audit and cleanup
Rebuilt 40+ tracking tags with better trigger logic
Set up server-side tracking in Google Cloud
Defined and implemented custom user engagement schema
Deployed session stitching model in BigQuery
Built lead-to-signup funnel reports segmented by campaign
Delivered stakeholder dashboards with active vs. trialed user metrics
Direct to Consumer
Implemented multi-country GA4 views with language filters
Built region-specific data layers for price and availability
Structured BigQuery tables for SKU-level sales and returns
Connected GTM to external CRM for first-party enrichment
Implemented GDPR-compliant consent mode tagging
Detected data loss from CDN redirects and fixed tagging lag
Trained regional teams on reading GA4 explorations
Crypto Casino
Built full GA4 + GTM setup for hybrid web-app environment
Created detailed event structure for slot spins, deposits, and withdrawals
Integrated server-side tagging using Cloudflare Workers
Designed BigQuery data model for anonymized user behavior
Built daily revenue dashboard for marketing and VIP teams
Set up fraud detection alerts based on abnormal session patterns
Managed affiliate pixel integration while maintaining user privacy
Online Casino
Built a complete GA4 + GTM setup
Configured server-side tagging
Implemented event tracking for gameplay, deposits, withdrawals, and KYC steps
Built BigQuery tables for hourly revenue, ARPU, and player session frequency
Integrated affiliate tracking with first-touch attribution and fallback logic
Delivered executive dashboards for acquisition, VIP behavior, and churn cohorts
Gamification
https://satorify.io – custom application development for a gamified, cryptocurrency, micro-jobs website
Designed GA4 event model for points earned, badges unlocked, and goal completions
Structured data layer for dynamic user rewards and gamified actions
Integrated GTM with external engagement engine for real-time feedback loops
Implemented server-side GTM to ensure data integrity
Built real-time dashboards showing engagement spikes tied to campaign launches
Segmented analytics by reward type, user cohort, and conversion funnel stage
Social Marketing
https://loudhailer.io – SaaS product development for influencer marketing website
Audited existing GA4 setup across web app and landing pages
Rebuilt GTM containers with modular tag/trigger structure across all accounts
Implemented server-side tagging
Created funnel tracking for signups, onboarding, and campaign launches
Segmented analytics by user type: brand vs. creator vs. agency
Delivered customized dashboards for internal teams
Improved paid acquisition ROI by isolating highest-performing traffic sources
Gaming App Developer
Play Store Games – mobile games
Deployed GA4 + Firebase integration for seamless mobile tracking
Created event taxonomy covering onboarding, feature usage, and in-app purchases
Built GTM server container to manage both mobile and web events centrally
- Set up custom audiences based on session depth and action frequency
Identified crash-related drop-offs through tagged error event tracking
Created product team dashboards in Looker Studio for roadmap planning
Crypto Payment Gateway
Integrated on dozens of casino and sports betting cashiers
Designed GA4 implementation
Built a modular GTM setup with dynamic event listeners
Implemented server-side tagging with custom Cloud Run container
Developed a custom data layer to capture blockchain-specific metadata
Modeled user flow from click-to-connect to successful on-chain payment
Integrated UTM tracking with wallet-level attribution
Delivered a reporting dashboard showing stablecoin vs. volatile token usage by country and device
About ForceStream
20 Years of Cutting Through the Noise
Forcestream was founded on a simple principle: data should make things clearer, not more complicated.
Since 2005, we’ve been helping businesses transform messy, unreliable analytics setups into clean, streamlined systems that actually work. We’ve seen every trend, every platform shift, every acronym — and we’ve stayed focused on what matters: good architecture, honest reporting, and long-term reliability.
Behind Forcestream is a strategist and analyst with decades of hands-on experience in:
Google Analytics (now GA4), Google Tag Manager, and server-side tagging
Custom data layer design and variable architecture
eCommerce tracking, conversion funnel analysis, and revenue attribution
BigQuery data modeling and dashboard reporting
Analytics is our craft. Fixing it is our mission.
Management Team
Jeff Ownby
CEO
Jeff Ownby is an accomplished, executive-level marketing and management professional with over 20 years of experience of building solutions for companies based on data.
Jeff launched ForceStream in 2001 with a simple goal: help businesses make sense of their data. Jeff has led analytics overhauls for eCommerce brands, SaaS platforms, crypto startups, and enterprise organizations.
Known for blending technical precision with strategic clarity, Jeff has guided ForceStream through two decades of rapid platform evolution—from the rise of Google Analytics to the shift into server-side tagging and BigQuery modeling.
Today, Jordan still works hands-on with clients, ensuring every solution is grounded in accuracy, scalability, and results.
In his free time, Jeff enjoys traveling, seeing live music, collecting vinyl records, and cheering on his favorite soccer team, Tottenham Hotspur. Jeff is looking forward to putting his 360 degree knowledge of data analytics and 20 year history to work for you.
Bogdan Pavel
CTO
Bogdan is a seasoned entrepreneur and software developer with expertise in digital solutions. He has extensive experience in managing and executing digital projects, ensuring that they are both functional and visually appealing from conception to launch.
Bogdan brings over 15 years of experience architecting analytics systems at scale. As CTO of ForceStream, he leads all technical implementation—from custom data layers to complex GA4 setups and server-side tagging infrastructure.
He’s fluent in GTM, BigQuery, JavaScript, and cloud architecture, and has delivered projects across industries including fintech, crypto, retail, and gaming. Bogdan’s ability to translate business needs into clean, future-proof data systems makes her a critical bridge between development, marketing, and analytics.
Bogdan holds a top-scoring Bachelor of Science degree in Mathematics and Computer Science from Alexandru I. Cuza University in Iasi, Romania.
Nicolas Gorden
Account and Media Manager
As a seasoned professional with over 20 years in client services, Nicolas has managed millions of dollars in analytics projects for some of the world’s largest brands.
Nicolas ensures ForceStream’s clients don’t just get great tracking—they understand it, use it, and see the results. With a background in digital marketing strategy and agency operations, he brings a client-first mindset to every engagement.
Nicolas oversees onboarding, communication, and delivery timelines, helping clients stay aligned throughout audits, implementation, and post-launch training. He’s worked with global brands, fast-growing startups, and internal teams of all sizes—always focused on clarity, accountability, and long-term success.